As the social media manager at Minecraft Earth, I created a social strategy that began by focusing on engagement and sentiment in the early stages of the game's lifecycle. As a mobile AR game, Minecraft Earth has a unique audience and a strong visual style. Strategy documents are available on request. I was responsible for writing social post, patch note, and push notification copy, as well as conceptualizing visual assets for a social audience.

In early 2020, I was also given responsibility of the Minecraft Realms Plus social accounts - page coming soon!