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XBOX GAMES SHOWCASE
Each June, XBOX hosts one of the most viewed game announcement vectors in the industry. As a Senior Global Partner Marketing Manager focused on events, I lead our team of 3P marketing managers to put on the most-viewed and highest-engaged Showcase of all time in 2026.195M+ all-up views, strongest engagement in five years, 12 top 20 global social trends (four at #1). I managed content prospecting and pipeline negotiation, show line ups, contract review, partner creative direction, and campaigns for both the show and its featured titles. In my role as a Global Partner Marketing Manager, supported 10 different announcements in the show, including the extensive marketing surrounding the event.
Skills: Content evaluation, creative direction, paid media, contract negotiation, go to market (GTM) campaign management, team leadership, project management, event planning.
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