XBOX PRESENTS: A SPECIAL LOOK AT STRANGER THAN HEAVEN

Managed marketing and partner relations for a first-of-its-kind format for XBOX, created in partnership with SEGA RGG to showcase their upcoming title STRANGER THAN HEAVEN.
Record breaking views drove positive word of mouth, with most fans hyped for Snoop Dogg's surprise role, interesting combat mechanics, and grittier take on Yakuza dynamics from a storied studio.
Drove 300M+ views across organic and paid channels.

Skills: Creative direction, paid media, go to market (GTM) campaign management, team leadership, project management, partner management, account management, communications.