When Discord announced their plan to venture into games distribution, they also announced a number of titles that were coming to the platform. First on Discord games were positioned as timed-exclusive, high-quality titles.
I created and managed the marketing campaigns for all of our First on Discord titles. I began by crafting positioning and messaging documents, and then collaborated with channel owners to activate a cohesive marketing campaign that complemented the strengths of each title.
First on Discord Titles
Last Year: The Nightmare
King of the Hat
At Sundown: Shots in the Dark
Killer Queen Black
Last Year: The Nightmare was my first campaign in a lead role. Last Year reached #3 on Twitch on launch day, and remained the best-selling title on the platform until the Discord Store closed.
Created two community and influencer tournaments for Minion Masters and King of Hat.
Created hand-made Viking "treasure chests" for influencers with props and a runic cipher to promote the launch of Bad North on the Discord Store.
Transitioned the launch of Killer Queen Black to a Nitro game giveaway after the Discord store was sunset.
Met and exceeded all contractual marketing obligations.
Skills: Positioning, Messaging, Product Marketing, Developer Relations, Email Marketing, Copywriting, Paid Media, Community Management, Influencer Marketing