Creative is key,
but copy is king,
the combo of both will make customers sing.
For Valentine’s Day 2018, ThinkGeek bet big on plush bouquets. I crafted a social media marketing campaign that turned the age-old “roses are red” poetic idiom on its head, and added a signature geeky twist. The copy also focused on highlighting the selling points of the product: bouquets of geeky references that will never wilt and die.