A great omni-channel event marketing campaign doesn't require a deal with the Devil. You just need the right partnership, a diligently executed plan, and a whole lot of free Red Bull from the exhibitor's lounge.

ThinkGeek partnered with Cuphead to execute a photobooth at the ThinkGeek PAX East booth. Two different sweepstakes encouraged UGC from the con floor and social media follows. ThinkGeek met with over 50 media outlets during PAX East to discuss new and upcoming product releases.