After the Discord Store sunset, my role transitioned to product marketing in support of feature launches. I was embedded in two feature teams and worked closely with the product manager to translate their product development philosophies into well-positioned marketing campaigns. This work often involved competitive analysis, market positioning, and message crafting. I collaborated with channel owners to create unique marketing campaigns in support of product and feature launches.
Projects
Discord Go Live
Custom Statuses
Server Folders
New Light Theme
South Korea Growth
Skills: Positioning, Messaging, Product Marketing, Email Marketing, Copywriting, Community Management, Social Media Marketing, Influencer Marketing, Paid Media, Public Relations
