DISCORD PRODUCT MARKETING

After the Discord Store sunset, my role transitioned to product marketing in support of feature launches. I was embedded in two feature teams and worked closely with the product manager to translate their product development philosophies into well-positioned marketing campaigns. This work often involved competitive analysis, market positioning, and message crafting. I collaborated with channel owners to create unique marketing campaigns in support of product and feature launches.

Projects

Discord Go Live

Custom Statuses

Server Folders

New Light Theme

South Korea Growth

Skills: Positioning, Messaging, Product Marketing, Email Marketing, Copywriting, Community Management, Social Media Marketing, Influencer Marketing, Paid Media, Public Relations

 
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©2020 by Bianca Ciotti