After the Discord Store sunset, my role transitioned to product marketing in support of feature launches. I was embedded in two feature teams and worked closely with the product manager to translate their product development philosophies into well-positioned marketing campaigns. This work often involved competitive analysis, market positioning, and message crafting. I collaborated with channel owners to create unique marketing campaigns in support of product and feature launches.
Discord Go Live
New Light Theme
South Korea Growth
Skills: Positioning, Messaging, Product Marketing, Email Marketing, Copywriting, Community Management, Social Media Marketing, Influencer Marketing, Paid Media, Public Relations