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DISCORD PRODUCT MARKETING

After the Discord Store sunset, my role transitioned to product marketing in support of feature launches. I was embedded in two feature teams and worked closely with the product manager to translate their product development philosophies into well-positioned marketing campaigns. This work often involved competitive analysis, market positioning, and message crafting. I collaborated with channel owners to create unique marketing campaigns in support of product and feature launches.

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Projects

Discord Go Live

Custom Statuses

Server Folders

New Light Theme

South Korea Growth

Skills: Positioning, Messaging, Product Marketing, Email Marketing, Copywriting, Community Management, Social Media Marketing, Influencer Marketing, Paid Media, Public Relations

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Discord Product Marketing
Go Live and stream to your friends directly in Discord

Go Live and stream to your friends directly in Discord

00:56
Galaxies Endeavor - Dark By Light (Discord Light Theme Power Up!)

Galaxies Endeavor - Dark By Light (Discord Light Theme Power Up!)

01:04
πŸ“‚ Discord πŸ“‚ Now Has πŸ“‚ Server Folders πŸ“‚

πŸ“‚ Discord πŸ“‚ Now Has πŸ“‚ Server Folders πŸ“‚

00:23
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©2026 by Bianca Ciotti

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