After the Discord Store sunset, my role transitioned to product marketing in support of feature launches. I was embedded in two feature teams and worked closely with the product manager to translate their product development philosophies into well-positioned marketing campaigns. This work often involved competitive analysis, market positioning, and message crafting. I collaborated with channel owners to create unique marketing campaigns in support of product and feature launches.

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Projects

Discord Go Live

Custom Statuses

Server Folders

New Light Theme

South Korea Growth